RESUME

CRM Director

University of Massachusetts (UMass) Amherst

2024 – present

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In this role, I am responsible for overseeing strategic communications, digital marketing and user services related to Constituent Relationship Management (CRM) projects across UMass Amherst.

With IT, Student Affairs, and other campus partners, my team spearheads the modernization of UMass Amherst’s relationship management  through a data-driven approach. My work directly supports the campus's strategic goals in enrollment management, revenue growth, student services, and community engagement, requiring collaboration across all major campus units, including our 12 schools and colleges. From leading hundreds of users of CRM to making marketing and communications strategy recommendations to key stakeholders, I work collaboratively and decisively to ensure that projects produce best-in-class results.

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CRM Manager, UMass Amherst

​2021 – 2024

 

I managed a campus-wide communications centralization project involving the implementation of Salesforce and Marketing Cloud platforms across campus. With my team, I lead the development and adoption of digital communications best practices that create and strengthen relationships with both internal and external constituents. I led the development of the mass communications service support infrastructure.

 

Project Manager, UMass Amherst

​2019 – 2021

 

I managed a large-scale, multi-team, data migration project involving Moodle LMS, in the Enterprise Systems and Development division of Information Technology. I assisted other enterprise technology teams, such as those working on Marketing Cloud communications and Salesforce data. 

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CRM Consultant & Platform Engineer, Project Art 01026

​2020 – 2021

 

Provided marketing and communications consulting, and platform development for the successful launch and administration of an online ceramics teaching studio, produced by Project Art 01026. 

 

Executive Director, The Studio Potter

Editor, Studio Potter Journal

​2014 – 2019

 

During my time at The Studio Potter, I wore many hats: writer, editor, project manager, communicator, fundraiser, and executive. Publishing responsibilities included formulating and adhering to budgets, hiring contractors, coordinating schedules, and more, toward the production of 10 issues of the 80-page print journal. I oversaw the development and implementation a new website, which required a major archive digitization project and later the launch of a digital publishing platform. I also cultivated donor relationships that resulted in establishing programs, such as the annual Grants for Apprenticeship program, which provided tens of thousands of dollars to early-career ceramic artists.

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Freelance Artist

​2004 – 2017

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Early on, I worked as an independent potter, refining my craft through internships and apprenticeships. Later, I focused on ceramic sculpture as my main means of expression and material exploration, completing several residencies, domestic and international, and maintaining an active exhibition schedule. I gravitated back to pottery production during my tenure at The Studio Potter. I am currently on hiatus from active studio work, but maintain an Etsy shop. 

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Adjunct Professor – Art, Ceramics

State University of New York, New Paltz, New York

​2009

 

I was the instructor of record for several 300- to 500-level ceramics courses, including wheel throwing, production design, and material studies.